Celebrate Philly Beer Week in NYC!

So, ah, this is cute. SEPTA and Philly Beer Week have put out a special Beer Week pass that is an “unlimited, all-day, bus-trolley-rail pass that will be sold for $9 daily from March 6 until March 15.” Neat!

Only, as KYW 1060 reports and I probably should have noticed when I saw this pass go on sale (whoops!), it’s not exactly the skyline of Philadelphia in the background. It’s New York!

“It was designed in-house by one of our graphic artists. And I think people liked the look of the skyline but unfortunately didn’t take a really good look to see that it wasn’t Philadelphia. It’s a stock photo.”

Williams says that Septa is redesigning the pass, and new corrected ones are being printed at what she calls a “minimal” cost.

They’re actually going to fix it? Umm… good? I guess? Or is it: Boo, wasting money, bad!! I don’t really know. But at least

It is good that someone has found a way to combine two of my favorite things (good beer and making fun of SEPTA). Thanks, SEPTA. Let’s hope your tribute to Martin Luther King webpage has similar errors.

SEPTA’s “Beer Week” Pass Loses Its Way, Graphically Speaking [KYW 1060]