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‘Inquirer’ Continues Quest For Suburban Mom Demo

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I’ll cut to the quick: Yesterday’s Inquirer noted the biggest story of our time. The Inky editorial board put on its long pants and editorialized in memory of the Yellow Wiggle. Amazingly, the lead isn’t bad:

The Beatles had their beat and the Wiggles, well, they have their wiggle.

And it is “Greg Wiggle” - not John, Paul, George or Ringo - who is being thought of today.

The Wiggles, an enormously popular children’s music group, hails from Australia but has sold more than 15 million CDs and DVDs in the United States. The Wiggles’ cable TV show is watched by legions of preschool devotees, and their parents.

The music is simple and catchy and blessedly free of raunch or violence. That was a conscious choice: Three Wiggles took early childhood studies in college.

Band members are identified by the color shirt they wear. Now, fans must cope with the Yellow Wiggle’s sudden departure. Lead singer Greg Page, after learning he had a serious illness, recently passed on his trademark yellow shirt to a backup.

Kids seem to be dealing with the change far better than their parents. There’s a lesson in that: Who makes the music isn’t nearly as important as singing and dancing to it.

Jesus. Just wait until Raffi dies.

Editorial | Wiggle on, mates [Inquirer via Citizen Mom]