‘Inquirer’ Building To Be Covered In Bees?

In college, I took a class with an Inquirer editor who said he was a bit iffy on the idea of draping the Inquirer Building in green to celebrate the Eagles’ run toward the Super Bowl. After all, wasn’t this cheerleading, more befitting of NBC 10 or Comcast SportsNet than the city’s paper of record?

I don’t really want to know what he thinks about this. The Inquirer wants to put a giant bee on top of the building. Today, Philadelphia Media Holdings will request a variance from the zoning board to put two 50-by-75 foot signs and a giant inflatable bee on the Inquirer Building to promote DreamWorks’ The Bee Movie.

The Bulletin couldn’t get Brian Tierney or anyone from PMH to comment — but did spend an inordinate amount of time declaring the Inquirer dead and irrelevant or something — and the Society Created to Reduce Urban Blightis attempting to rally the troops to fight the variance request, because a giant inflatable bee in the city’s skyline is not quite what this city needs.

“It’s a cute bee,” SCRUB Executive Director Mary Tracy said. “But if we are going to oppose the graffiti ads like the Sony people did in our poor neighborhoods we have to say they don’t have right to do that.” To be honest, the Sony ads were much cuter.

Anti-Blight Group Declares ‘Inquirer’ Request ‘Un-bee-lievable’ [The Bulletin]
Inky Brass Seeks Zoning To Cover Itself With 300 Lb. Bees [Philebrity]
Related: Eddie Izzard - Covered in Bees