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A Sacrelicious Promotion

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Michael Klein writes that the Philly Soft Pretzel Factory franchise will be offering free pretzels on Saturday as part of a promotion.

He also notes the day, April 26, is still during Passover, which means observant Jews aren’t supposed to eat leavened bread until Sunday night (or something like that, I don’t know) and therefore can’t partake in the free pretzel mania. Sadness! Everybody else is probably free to chow down on some free pretzels at any of the locations, though.

Free pretzels [Food and Drinq]

Food Network Big On Cheese Sauce

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Yes, that was PW contributing editor Kirsten Henri on the Food Network Sunday night. She not only appeared on Throwdown with Bobby Flay, but she appeared on the show judging Philadelphia pretzels: Bobby Flay vs. the Best of Philly™ winner!

She wrote about her experiences for Foobooz. Apparently, the folks at the Food Network are really, really big on cheese sauce on pretzels. (This would confuse the hell out of the New York Times.)

The producer wanted us to say what we thought made a great Philly soft pretzel. They asked us to mention something about ‘cheese sauce.’ I protested. A true Philadelphian would NEVER EVER sully a pretzel with cheese sauce. We clothe our pretzels in mustard and mustard only. You want to argue about what type of mustard, fine, but not cheese. Never cheese. I’m a purist.

He insisted, I frowned. My reputation was on the line here! We compromised on ‘dipping sauce,’ which also offended me, but I didn’t want to be a pretzel prima donna. At least not at this early stage in my career.

It’s nice to see Henri didn’t back down under the TV pressure. Flay managed to win the contest, actually, proving he does something right (besides his taste in Law & Order ADAs, of course).

Me and Bobby Mc… Flay? [Foobooz]

The Incredible, Edible Bob Brady

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Knox has been having those spaghetti dinners for a while. Maybe Bob Brady can’t match that, but he certainly could give out “Bob Brady” pretzels. Or maybe he can get “BRADY” spelled out with cheesesteaks? Quick, somebody call Geno’s!

Pictures [Bob Brady Works]