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 When a story’s headline says, “New magazine caters to hip set,” you can be sure that said new magazine will not cater to the hip set in any way. Of course, I’m not sure if there such a thing as a “hip set” anywhere, let alone in New Jersey. Still, let’s give them a shot. Well, let’s poke fun at them, then give them a shot later.
Nonetheless, the Camden Courier Post has launched The Impulse, which I suppose is going to compete with Philly EDGE in the battle of suburban alt-weekly-ish papers. The paper’s going to hit newsstands tomorrow, but since there’s already a website with some first-issue content up, we can see if they’ve completed the checklist for new arts/entertainment/lifestyle/whatever magazines in the 21st century:
- Boobs. Check.
- References to drinking lots of alcohol. Check.
- Awkward photo galleries taken at recent bars. Check.
- Strip club and/or escort ads. Check. (This last trait is shared by several other fine, long-running alt weeklies in the area.)
Looks like Impulse has all its bases covered. And why would it not? From the Courier-Post’s article about the mag’s launch:
The tone of Impulse is set in its offices down the hall from the Courier-Post newsroom in Cherry Hill. The staff has painted the walls red, gray and black, and has invited a graffiti artist to decorate the rest of the wall.
Earlier this week in the office, copy editor Bridget Smith, 22, walked around without her shoes while Jason Nark, 28, a former cops reporter for the Courier, excitedly opened a new Super Mario Brothers video game sent to him for review. [...]
And on the massively popular site MySpace, Impulse — which can be found at MySpace.com/impulseonline — already has 142 friends.
“I think Impulse is needed because South Jersey is dead in terms of youth energy,” Smith said.
I’m almost afraid to read this magazine it’s going to be so hip. But I’ll try to do a full, more accurate report when I get my hands on a copy. (Unless it’s not available at the Patco stop by my apartment. Or I forget.)
Update, 4:50 p.m.: Okay, I missed this paragraph when I first wrote this, but I’d like to share it with you now:
The Impulse staff said to expect, when appropriate, colloquial and colorful language not found in traditional newspapers. There’ll be some “gonnas” — but no “LOLs,” the staff said.
New magazine caters to hip set [Camden Courier-Post]
The Impulse Online
Philly EDGE
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