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Nov

20

Inquirer’s ‘I’ Mag Launches Today

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Ladies and gentlemen, rejoice! The one thing Philadelphia needs more than anything — another lifestyle magazine — is finally coming to town! And (even better) this one is owned by the Inquirer!

I magazine launches today, as the Philadelphia Business Journal reported last night:

The Philadelphia Inquirer will launch a glossy lifestyle magazine insert that will appear six times a year, the newspaper’s owner said Wednesday.

The magazine, which will be known as “I,” will launch Thursday and be distributed free with newspapers to 115,000 households and newsstands in affluent areas. Sandra M. Clarke, now arts-and-features editor at the Inquirer, will serve as editor of the publication.

The publication will cover fashion, home décor, food and dining, entertainment and social events. Stories in the 56-page debut issue will include interviews with restaurateur Stephen Starr and an inside look at Eagles’ tackle Jon Runyan’s New Jersey home.

If you were to ask me to come up with the two most cliched local lifestyle magazine features, I would look at you funny. And, anyway, why would you need me to: I could not come up with anything better than “Stephen Starr interview and “tour of Jon Runyan’s home.” What, no Gervase interview?!

But no matter. Now the real fun begins: What sections of the city will get the insert? Just Center City and the rest is out on the Main Line? Help me out here, kids, drop me a line if you do or don’t see I in the Inquirer at your newsstand. (I have to imagine the percentage of readers who get the Inky delivered is “my parents,” but you can tell me about that, too.)

Philly.com has celebrated the launch of I with a photo gallery, as is its wont.
 
dmac | 9:48 AM | 3 Comments
Inquirer, I Mag, Philadelphia Media Holdings, WTF