Wharton Study: The Sky Is Freaking Blue

Wharton went out and and spent your application fee on a study that proves men like men’s stores and women like women’s stores.

Well, pretty much. The study, by Wharton’s Jay H. Baker Retail Initiative and Toronto consulting firm Verde Group reveals women like to shop for female things and browse around all the time, while men like to get in, get out and get home and use it. No, really.

The article on Wharton’s website about the study goes on for approximately 57,000 words, so I’ll just shoot right to the best part:

Erin Armendinger, managing director of the Baker initiative, puts it this way: “Men and women are simply different,” she says.

Wharton’s next study will be about men and how they like girls’ breasts.

‘Men Buy, Women Shop’: The Sexes Have Different Priorities When Walking Down the Aisles [Knowledge @ Wharton via Reason]