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Leftovers: It’s A Shitty Thing

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• Put away those gloves, it’s time for basketball season! The NBA tipped off last night and the 76ers open tonight against the Atlanta Hawks. Be sure and tune in, as it may be the only game they win. The 76ers marketing slogan this year is “It’s a Philly thing,” which is true, because Philly sports teams aren’t usually that good. [Inquirer]

• A Rolling Stones fan has filed a class-action lawsuit because of the Stones’ Atlantic City show postponement. But of course. [AP/6 ABC]

• Congratulations to Doree Shafrir, the ex-PW A&E editor who began her job as associate editor at Gawker today! Doree was one of those people who sat in meetings with me before this blog started when I was just doing non-public test blogging. She gave useful advice — i.e. “What the hell does ‘RISP in close and late’ situations mean?” — that I immediately forgot about and became the puppy photo poster that I am today. Best of luck! [Gawker]

• The bear patrol may not be working in Jersey. A report says that New Jersey’s plans to sterilize the state’s black bears will be ineffective and expensive. But at least we’d get to fuck with some animals. [AP/6 ABC]

• Bensalem pretty much had a fucking parade for the first slot machine delivered to Philadelphia Park. [Bucks County Courier Times]

‘Pherotones’ soon to control all our lives

Last week, I noticed an ad on Phillyist for Pherotones, which are — hold your breath — ringtones that are supposed to make you attractive to the opposite sex. The official Pherotones website says “Pls chk bck ltr” when you try to order them. (I’d like to state now I only clicked on “order” only for informational purposes. Also, I’m not making any of this up, although someone did email me to say it’s probably just guerilla marketing for something, and apparently it’s ad agency McKinney Silver’s campaign. For what, I don’t know.)

Then, earlier today, I started seeing Pherotones ads all over the Internet, including on Gawker, which is sort of the granddaddy of all the gossip/media/humor blogs like this one. Here’s the ad:

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If you don’t know, it’s an attempt (albeit a poor one) to make the ad look like a regular Gawker post. Perhaps some of you scoff at this blending of advertisement and editorial (design-wise, at least). Me, I think it’s a start of a trend. Philadelphia Newspapers Inc. head Joe Natoli has proven he’s not opposed to doing something like this just last year, and I fully expect to see this on Philly.com tomorrow:

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And, soon, my dating woes will be over.

Gawker
Pherotones
Cute Ad, Stupid Move [Citypaper]
Jan. 19, 2006: They’re called “Pherotones” (no, really)