When Jets (Not Pigs) Fly (Or Not)

Philly.com is currently running ads for Derrie-Air, a new airline where you pay based on your weight. (Get it?) The airline has also planted trees, in the hopes the company will offset the carbon the planes produce.

But, ha ha, it’s a fake ad campaign made up by Philadelphia Media Holdings “to test the results of advertising in our print and online products and to stimulate discussion on a timely environmental topic of interest to all citizens.”

Wait, what?

Yes, apparently the new ads running on Philly.com are completely fake, and just for fun. Romenesko writes there are at least 18 fake ads in today’s Inquirer. As you can see, the paper is taking ideas from Something Awful by running gag ads.