NB To ‘Daily News’: Pick A Slogan And Stick With It!

Last Thursday, the Daily News coined “Dead of Summer” (or, rather, “DEAD of SUMMER”) as the term for the violence currently gripping our fair city. Very good. Catchy, clever, and all that. The DN even made it a little topper on the paper’s pages that Thursday.

Randomly, though, yesterday, the cover headline was “Death Grip,” with another little topper — this time with a skull ‘n’ gun graphic. Maybe someone had “DEAD of SUMMER” trademarked and the DN needed a new term. Okay.

But, then, today the Daily News goes and changes things again:

“STATE of EMERGENCY”? Well that’s not any good at all. Come on, Daily News! How can we solve the problems with murder in this city if we don’t have a catchy slogan for them?

Daily News
July 13: ‘Daily News’ Coins Cable Newsesque Slogan For City’s Soaring Murder Rate

‘Daily News’ Coins Cable Newsesque Slogan For City’s Soaring Murder Rate

All they need is a little scrolling ticker at the bottom and some missing white women stories and they can start their own TV channel.

Pair found shot, killed in Northeast Philadelphia apartment [DN]