Breaking: Men Are Sex-Obsessed Even When Looking At Other Men

There’s an article on Online Journalism Review about a study done by Jakob Nielsen and Tara Pernice Coyne in 2005. The study focuses on usability and readability of websites.

But the researchers also did a study focusing on where people, ah, focus when they look at photos, and here’s the male/female breakdown (via Kottke):

Although both men and women look at the image of George Brett when directed to find out information about his sport and position, men tend to focus on private anatomy as well as the face. For the women, the face is the only place they viewed. Coyne adds that this difference doesn’t just occur with images of people. Men tend to fixate more on areas of private anatomy on animals as well, as evidenced when users were directed to browse the American Kennel Club site.

I love to see where men focused on a photo of a woman, but I guess that’s just be a waste of money. I think we know.

Eyetracking points the way to effective news article design [Online Journalism Review]
Men look at crotches [Kottke.org]