‘Inquirer’ Soon To Be All Cheesburgers, All The Time

I know that you probably thought there couldn’t be anything on Philly.com better than Craig LaBan’s “Cheeseburger, I Hold” video, but it has most certainly been topped.

It has been topped, of course, but Craig LaBan’s Sunday story ostensibly about the writing of the song “Cheeseburger, I Hold.”.

The song was made in collaboration with Phil Roy, who you may remember from the time he made DigPhilly/NBC 10 writer Teresa Masterson cook dinner for his guests.

But mostly, the LaBan piece reminded me of Edgar Allen Poe’s “The Philosophy of Composition,” an essay about the writing of “The Raven,” if only “The Raven” were about cheeseburgers.

Burgers in his belly, and a song on his lips [Inquirer]
May 25: Philly.com Annoying Us In New Ways Every Day

Philly.com Annoying Us In New Ways Every Day

If you’ve visited the front page of Philly.com in the last few days, you’ve no doubt heard the auto-loading video from Craig Laban about cheeseburgers.

Laban keeps his face blurred in the video so local restaurateurs can’t hunt him down and murder him for giving them just one bell or whatever. His profile, though, kind of looks like Don Imus. What if they’re the same person?!

The automatically loaded song about cheeseburgers follows the Michael Nutter advertisement before the election on Philly.com’s website. It’s all part of Philly.com’s strategy to drive people away from the website and back to its hard copy newspapers.

“Cheeseburger, I Hold” by Craig Laban [Philly.com]
May 10: Get Off My Computer Screen, Michael Nutter