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Jon Fine reports in Business Week today about a company called PayPerPost.com, which allows bloggers to make a few quick bucks by mentioning (favorably) products in their posts.
Here are the relevant bits of the article:
Murphy is launching PayPerPost.com, which will automate such hookups between advertisers and bloggers and thus codify a new frontier of product placement. Advertisers pay to post details about their “opportunity,” specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they’ll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates. Those seeking to subvert PayPerPost from within can’t: No pornographic or “illicit” content is accepted.
Murphy’s approach used to be more ad hoc. He made invitations through e-mail via the BlogStar Network, which he started in 2004. BlogStar paid nicely — a flat fee of $5 or $10 per post. “Easy money…go buy a burger or something,” advised a BlogStar invitation from 2005 soliciting posts about cable network TNT’s basketball commercials featuring HBO character Ali G. That come-on also told bloggers “we definitely appreciate more positive posts.”
Just so you know: Our editorial content will continue to be simply whatever I pull out of my brain/ass and slap into a little web-based form for the indefinite future. That mention of Ali G, though, reminds me: The Borat movie comes out in November, and I hear it’s great!
Polluting The Blogosphere [Business Week]
Borat: Cultural Learnings from America for Make Benefit Glorious Nation of Kazakhstan [Wikipedia]
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