Aug6 |
It’s Daily Cantastic!
Everyone’s favorite local media conglomerate, Comcast, has purchased email newsletter Daily Candy for a whopping $125 million. Who said the economy was going to slow down the acquisition parade? Comcast EVP Sam Schwartz said Daily Candy has “an extremely loyal base of fashion and lifestyle-conscious women. The company pioneered the ad-supported e-mail model and has built an industry-leading sales team.” A friend writes that it also has about 2.5 million subscribers, which means Comcast paid about $50 per user — an extremely high sum. But, hey, when you the opportunity to acquire a captive (or loyal, whatever) audience of women obsessed with stickers and jellybeans or whatever it is Daily Candy writes about, does money really matter? Comcast Buys Daily Candy for $125M [Philadelphia Biz Journal] |
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