Pitch Line Of The Day

Hi Daniel,

I thought you might be interested in using former Philly Sal Fasano’s mustache as a way to get men in Pennsylvania involved in a fundraiser that supports prostate cancer research.

Hot diggity dog, of course I’d like to use Sal Fasano’s mustache to get men in Pennsylvania involved in a fundraiser that supports prostate cancer research! Geeze, why didn’t I think of this before?

I know I’m pretty sold already, but is there any way you can get alcohol involved in this somehow, too?

I know you don’t often write about health issues, but Canadian Club whiskey is one of the sponsors for “Movember,” an event where men grow mustaches ( “mos”) in the month of November to raise money for prostate cancer research.

Canadian Club whiskey? Mos?! Movember?! This is all too much. A press release for the big event — featuring something called a “hairy ribbon” — can be found here. More »