Pitch Line Of The Day

Hi Daniel,

I thought you might be interested in using former Philly Sal Fasano’s mustache as a way to get men in Pennsylvania involved in a fundraiser that supports prostate cancer research.

Hot diggity dog, of course I’d like to use Sal Fasano’s mustache to get men in Pennsylvania involved in a fundraiser that supports prostate cancer research! Geeze, why didn’t I think of this before?

I know I’m pretty sold already, but is there any way you can get alcohol involved in this somehow, too?

I know you don’t often write about health issues, but Canadian Club whiskey is one of the sponsors for “Movember,” an event where men grow mustaches ( “mos”) in the month of November to raise money for prostate cancer research.

Canadian Club whiskey? Mos?! Movember?! This is all too much. A press release for the big event — featuring something called a “hairy ribbon” — can be found here.And look how awesome this charity drive/whiskey publicity stunt is:

“Mo Bros” start clean shaven on November 1 and grow a mustache throughout the month while collecting donations for the Prostate Cancer Foundation of America. Growing a Mo is designed to start conversations about men’s health topics, including prostate cancer. While growing a Mo is left to the men, “Mo Sistas” help by fundraising and recruiting Mo Bros to participate. [...]

CC will enlist consumers to become Mo Bros and Sistas through on-premise events with the CC “Damn Right” shoe-shine booths. Moustache drink stirrers, mirror clings, t-shirts, booklets highlighting the partnership and cause, and a speciality “Mo cocktail” called the Burgundy, will be featured at the Damn Right events.

There is absolutely no way I am growing just a mustache (unless it’s for a Halloween costume of some sort). But maybe my girlfriend will make a donation for me not to grow one?