Jun17 |
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Philadelphia Soul Do Marketing Research
The Philadelphia Soul are getting ready for the 2009 season, and what better way to do so than this: A camera that measures how long you look at an ad for the team. The billboard, done by Moto Media, contains a camera that can see if people watching are male or female and their approximate age. All together now: Weird. The camera doesn’t record anything, says Moto Media. KYW 1060 reports that “some don’t see a problem with the cameras” but also notes that “others say if there’s a camera, people need to be informed.” Oh. Camera Planned for Local Digital Billboard Raises Concern [KYW 1060] |
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