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Wharton Study: The Sky Is Freaking Blue

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Wharton went out and and spent your application fee on a study that proves men like men’s stores and women like women’s stores.

Well, pretty much. The study, by Wharton’s Jay H. Baker Retail Initiative and Toronto consulting firm Verde Group reveals women like to shop for female things and browse around all the time, while men like to get in, get out and get home and use it. No, really.

The article on Wharton’s website about the study goes on for approximately 57,000 words, so I’ll just shoot right to the best part:

Erin Armendinger, managing director of the Baker initiative, puts it this way: “Men and women are simply different,” she says.

Wharton’s next study will be about men and how they like girls’ breasts.

‘Men Buy, Women Shop’: The Sexes Have Different Priorities When Walking Down the Aisles [Knowledge @ Wharton via Reason]

  1. TEVINMITCHELL Says: Nov 29 3:13 PM

    WELL I THINT THAT YOU ARE VERY NICE

  2. Converse Says: Nov 29 3:43 PM

    I am glad I spent 160,000 to get my liberal arts degree there while wharton spend my money on crap like this. At least it’s a step up from employing a murderer (or manslaughterer?)

  3. F. Scott Says: Nov 29 4:30 PM

    I’m a rich philanthropist. Could you tell that woman from “the Baker initiative” that I’d like her to study the difference between hands and feet.

    Though, her findings would probably include the sentiment: “Hands and feet are simply different.”

  4. Anonymous Says: Nov 29 7:27 PM

    Hmm. Maybe all colleges should base their studies on proving stand up comedian’s statements that start with “Did you ever notice how…”

  5. andrew Says: Nov 30 12:15 PM

    They’re not ALL bad. A group of Wharton students are running a pilot project at a corner store on 52nd street to get kids to eat healthier food:

    http://malcolmxpark.org/?p=627

  6. Greg S Says: Dec 12 10:14 AM

    I checked out the survey and it looks like you took some liberties with your assessment. Were you just looking for something to criticize?

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