The Pa. LCB: Annoying You Since 1932

As you can tell from the promotional photo for the PLCB I swiped from gophila.com, Pennsylvanians have a deep love for their Liquor Control Board. How else to explain the 75th anniversary celebration for something called the Liquor Control Board?

The stores are getting a new look. If you’ve been in a state store recently, you will know the state stores were apparently last redesigned in around 1981; I don’t know if that’s true, but that’s what it looks like, so same idea. I feel like playingPac-Man every time I go into the state store.

In addition to probably unveiling American Apparel-style ads featuring Jack Daniels, the LCB will also update the look a little:

“It could be the layout of the stores, it could the paint on the walls, it could the way the floors are arranged. It’s also going to be how the product is arranged. We’re going to be studying a little more closely the way our customers shop.”

So, uh, new paint, awesome.

Pa. Liquor Stores To Get Makeover For 75th Anniversary [KYW 1060]