Local Human Billboards Participate In Publicity Stunt

Yesterday, a Philadelphia couple began a month-long publicity stunt for M&Ms by “exchanging vows” at City Hall. (Don’t worry, this will start to make sense in a minute. Ha ha, just kidding, no it won’t.) Their vow: To communicate with each other using only M&Ms for one month. The point of the stunt is to get local TV stations to write about candy, and, golly gee, it is a success!

Jennifer Farina and Ryan Donlon are not only forbidden to speak with each other for a month, they also aren’t allowed to text message each other. Oh, and a bunch of cameras in their house are going to track their every move to make sure they’re not cheating.

So can one really express emotion with just the letter ‘m’? Well, no. But Mars has given them a bunch of custom-printed M&Ms to promote a website that allows one to purchase custom-printed M&Ms.

Donlon has already categorized their new sweet vocabulary. “I have 9,000 of these at home,” he said. “Different numbers, messages, words, things to communicate how your day was.”

The M&M’s are even color coded for emotions. “Reds are all angry, crazy, mad. The pink ones are all love,” Donlon said.

In the spirit of this promotion, if I see either Ryan or Jennifer during the next 30 days, I’m only going to communicate with two words: you and fuck.

Couple Takes Unusual Vow Of Sweet Silence [CBS 3]