May16 |
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Alt-Rock And Big Audio Dynamite Return To FM Band
Hey, remember when people, like, cried when Y-100 went off the air? Well now “alternative rock” — a label that can apparently encompass everything from Linkin Park to Bob Marley — is back on the FM, as Star 104.5 has changed to the alt-rock Radio 104.5. (Actually, apparently it hasn’t been Star 104.5 for a while now. It was currently operating as “Rumba 104.5,” but was also known as “Alice 104.5″ and “Sunny 104.5.” I charge anyone to find proof of this. Okay, I kind of remember billboards for Sunny.) The station’s slogan is “Your alternative to radio status-quo: Radio 104.5.” The alternative to radio status-quo is, from the band memorabilia on Radio 104.5’s webpage: Foo Fighters, The Police, Sex Pistols, Nirvana, U2, The Mighty Mighty Bosstones, Billy Idol, The Cure, Big Audio Dynamite, The Ramones, Ziggy Marley, Bob Marley, Red Hot Chili Peppers, Dave Matthews Band, Pearl Jam, Supersuckers, Sublime, Beastie Boys and The Hooters.1 It is, naturally, owned by Clear Channel. Incidentally, I was wondering if U2 would ever get on the radio again. That Bono, he’s been struggling, I think it’s good they finally have an outlet. 1 I didn’t make any of these up. Radio 104.5 |
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Rumba? That was really a format?
Someone should start a pool for how long it’ll be before their next revamp.
I give this format change 5 months, before it becomes all Christmas at Thanksgiving time, and then doesn’t change back ever.
Also, that’s the only y100 Sonic Session CD I own. I bought it for the R.E.M. and Weezer songs.
When I saw the little 1 next to the hooters I was sure there would be a note at the bottom that said - “just kidding about the hooters.” With that mindset going in the actaul - “I didn’t make any of these up.” Was actually much funnier.
check out this myspace page they set up -
http://www.myspace.com/radio1045
Latino Programming was the format. Rumba was a hell of a lot more “alternative” than this staion will ever be now. It’s a shame when an urban area does not have any real variety in commercial radio (R&B, Rap, Rock that’s all there is now in Philly commercial radio. Clear Channel missed the boat on this one
That’s a shame, I was hoping it would be changed into another black gospel station.
lmao
Good change. No commercials and great songs. Only if y100 could come back.
I used to listen to Rumba 104.5. They were doing well with advertisers. Even though ratings werent great (I dont understand why since all the Latinos I associate with listened to it), they were pioneering into a market thats not being catered to on FM.
I love the new format, yeah they have big names on the page but hearing Cake on the radio finally and a ton of songs without hearing the same damn 5 every hour is a great change for me, they’ve earned a spot on my presets.
Finally a station that plays music!!! THANK YOU!!!!
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I think it’s funny when stations label themselves as “alternative” when they only play the most mainstream rock that’s out there. There’s a reason why most serious music fans only listen to internet and satellite radio. Mainstream radio continues to ignore the many many great bands that have a significant following. Bands like Wilco, The Arcade Fire, Travis, Interpol, Ryan Adams, Spoon, etc. are all extremely popular but are non-existant on corporate radio. When will Clear Channel, Infiniti, and the other big broadcasters learn that they can’t keep recycling the same bands and slapping an “alternative” label on them. This is simply a formula to drive traditional radio toward extinction.