Philadelphia Will Do  
 

‘Phillymag’ Guns Down A National Mag Award Nom

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Looks like Phillymag’s publicity stunt of putting a gun on the cover paid off! The posh local monthly is up for a 2007 National Magazine Award for general excellence in the 100,000 - 250,000 circulation category. (To be fair, Wired’s Chris Andersen is up for an article about effing Second Life.)

Joking aside, the mag is up for its September, November and December issues, and November was the gun one. Phillymag is up against Foreign Policy, lefty mag Mother Jones, a magazine called Seed and, of course, Salt Water Sportsman. The magazine’s last nom for general excellence was in 1998 under Eliot Kaplan.

Putting a gun on the cover wasn’t really all that shocking or courageous — Oh! A gun! On the cover a magazine ostensibly about a city with lots of homicides! Gasp! Let’s write some articles about it! — and the magazine clearly has bad taste in blogs — a B+ for Philadelphia Will Do earlier this year? (Grade Inflation at its finest.) Now, we all know that Phillymag is no Salt Water Sportsman, but the mag has gotten better in recent months under current editor Larry Platt.

Can it beat out gay-porn (well, you tell me what it is, then) mag Seed? I guess only time will tell. But I think we know one thing: Next year’s national mag awards will surely give a nomination to Joey Sweeney and Ruth Carpenter in the “Reviews and Criticism” category.

National Magazine Awards: Finalists [Magazine.org]
Why we put a gun on our cover [Phillymag]
Feb. 26, 2007: Hipsters Now Popular Enough To Shill $30K Cars

  1. SusanJ Says: Mar 16 3:11 PM

    Hah, hah! You got me! For a minute I thought someone had seriously nominated a publication that is no more than a shopping guide on magazine stock. There’s no thought in putting it out every month. February? Hot neighborhoods. November? Hot chefs. Then there’s an issue for public schools, private schools, colleges, doctors, lawyers, the general “best of”, dining, shopping, music, and, wow, I’ve forgotten a month.

    Philly mag used to be cool. Granted, they jumped on every high-profile murder case, but they reported, they didn’t review.

    I almost bought the gun issue, but am so bored of the monthly “best of” issues I couldn’t imagine there was anything else in the issue. (Not surprisingly, there was a “best of” article in the issue; that it got pushed to just a teaser on the front is amazing.)

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