Adwatch: Bucks County Kitchens

Today, Adwatch looks at Mike Fitzpatrick, Republican congressman for the Eighth Congressional District, and his recent attack ads toward his opponent.

The ads mostly just replay a clip of Patrick Murphy on Hardball, where he can’t tell Chris Matthews whether he would have voted for the Iraq war (which he served in), and they play up his inexperience. Let’s explore one of these attack ads, after the jump.

I must say, this ad seems pretty effective, unless you consider not being able to respond to Chris Matthews a plus (which I do). There are some strange techniques in this ad, though, for example:

• Why is the nondescript kitchen labeled “Bucks County”? Did the rest of the country not get this episode of Hardball? Is Mike Fitzpatrick trying to remind the residents of his district where they live? (If so, good move.)
• If anyone ever asks you for evidence of conservative media bias, you can just show them this photo:
  

  Whoever did Pat Murphy’s hair is totally a conservative.

• And, finally, the ending of the ad, when Mike Fitzpatrick’s photo is shown:
  

  Uhh, Mike? You’re supposed to give your opponent a grainy, black and white photo and give yourself the nice suitable-for-framing shot of you saving a puppy from your opponent’s death ray. Duh.