Oct25 |
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Adwatch: Lois Murphy’s Breasts Will Raise Taxes
Welcome to Philadelphia Will Do’s Adwatch, yet another hastily thrown together feature that features the best and worst (but mostly the worst) of political advertising. No fact-checking here, unless it’s particularly funny. No, Adwatch dissects the ads to find out just what makes them so unintentionally hilarious. (Or, in rare cases, effective.) Today’s ad is an attack ad from the Republican National Congressional Committee, which you may remember from the famous 2004 ads where they essentially accused Democrats of being slaves to Osama Bin Laden. (Or something.) The ads were so over the top that Republican House candidate Mike Fitzpatrick actually asked them to stop running the ads. After the jump, the ad and some commentary.
Nothing too special or weird about this ad, of course. It has a simple message: “Democrats will raise your taxes! Specifically Lois Murphy!” Whatevs. But, I must ask, Why does this advertisement focus on her breasts? If you didn’t notice it the first time, watch again, we get a three second spotlight on half her breasts early on in the ad, then the final ten seconds — a third of the ad, natch — the only light on the picture is pointed squarely at Lois Murphy’s boobs. So, apparently, Republicans are anti-breasts? I always knew it. Those bastards. |
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it’s code — they’re reminding you that *she’s a woman*! ack!!!
(sigh)
I’ve been watching this ad all weekend; i mean, it’s literally been on ALL effing weekend. And I saw it twice in the same break this morning. My question is: Did any one at the RNCC listen to this ad more than two or three times in a row? After hearing this smear ad on repeat for the last three days, I really want to kick the woman doing the voiceover in the teeth. It’d swayed me to the Murphy camp well before her response to the ad (”We told our kids there’d be lots of attack ads against their mother…”) started airing.