Market East To Be Outfitted With Giant Neon Ramen Ad

Looks like Philadelphia’s going to be getting a giant ad for soup sometime soon. (Sorry, I already used a Geno’s joke today and didn’t want to make another one.)

The Trinity Capitol Advisors has signed a 150-year lease with the estate of Stephen Girard for the lot between Market and Chestnut streets and 11th and 12th — for a cool $90 million — and is planning on making it the hippest hoppin place in town:

“Our idea is really be patient with it and make sure it’s right,” [TCA prez Ken] Kearns said of the four-building complex on Market Street across from The Gallery. “It has the potential to be a Times Square [or] Rockefeller Center for Philadelphia.”

Yes, that’s all well and good, but what will happen to the Funk-O-Mart? You make the Funk-O-Mart close — or force them to go to a different City Blue — and the people will riot.

Philadelphia’s Times Square? [Metro]