Philly To Attract Hippest, Phattest Residents

It took a few days, but a New York paper has localized the New York ad students ‘Move to Philly’ campaign. It shows up in Metro NY (natch), the younger brother of our city’s free daily. (The article doesn’t mention that the people behind movetophilly.com say they weren’t asked if their website could be used, but not all of the students used it. One used philly.com, actually.)

The Metro article references Jessica Pressler’s New York Times “Sixth Borough” article (always a requirement), then talks with Jeff Guaracino of the Greater Philadelphia Tourism Marketing Corporation, who says his group’s working on its own ads, thank you very much:

Jeff Guaracino, a spokesman from the Greater Philadelphia Tourism Marketing Corporation, said, “There’s this buzz going on right now.” His agency was awarded $5 million to launch its own non-traditional marketing campaign — perhaps using ringtones or bloggers — this summer to attract 25 to 35 years olds.

“The campaign is still being developed,” Guaracino said. “It’s not just going to be edgy, like the work of those students. It’s going to be hip and phat. We have black, white, Latino, gay, straight, 20-somethings, 50-somethings, working on this.”

I can’t wait to blog about that hip new Philadelphia ringtone.

Ads tell artists life is better down in Philly [Metro NY]
Developing: Move To Philly Versus Move To Philly [Philebrity]
MovetoPhilly.com
Tuesday: Philly Is Cheaper Than New York, And Other Factoids You Already Know