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The following is a memo sent from an ad guy at the Inquirer to an advertising list. It was then forwarded to the entire staffs of the Inquirer and Daily News by a PNI person:
—–Original Message—–
From: [redacted]
Sent: Friday, June 16, 2006 8:39 AM
To: PNI Weekly Update - All; BSCN
Subject: FW: Attention Pizza Lovers
—–Original Message—–
From: [redacted]
Sent: Thursday, June 15, 2006 8:29 AM
To: Advertising List
Cc: [redacted]
Subject: Attention Pizza Lovers
In this Sunday’s Inquirer, Poppa John’s is running a comic gatefold ad. This ad was taken from a competitor to see if we can improve Poppa John’s response. If the response is strong it will lead to additional incremental business for us. So, if you are planning to eat Pizza this weekend please, please go to one of the Poppa John’s locations listed on the gatefold. You may also want to mention that you saw their ad on the comics.
Thanks for your support.
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Wouldn’t that be considered fraud? Winning over an advertising account by falsely inflating the client’s sales numbers by coercing your employees to purchase the client’s product?
It’s called “how business works”. When you get out of puberty, you’ll understand.
I doubt it’s “fraud,” but I also doubt the pizza-eating staff of the Inquirer could substantially affect “Poppa” John’s bottom line.
john: really? good businessmen send emails where they spell the name of the client wrong? good to know.
Do you have any idea how many people were on that list? I work for PNI and rec’d the email. It’s smart business, not fraud.