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This is an actual press release sent out by Anthony DiMeo III’s PR firm Renamity. DiMeo, as you may know, is suing Tucker Max for nasty things written about him on Max’s website.
Max held a party to support his legal defense fun for the case two weekends ago. And, last weekend, Renamity sent out this release:
———- Forwarded message ———-
From: renamity.com < info@renamity.com>
Date: Apr 30, 2006 4:24 AM
Subject: RELEASE: Underage Drinking and Arrest at Tucker Max Party
To: info@renamity.com
FOR IMMEDIATE RELEASE
UNDERAGE DRINKING and ARREST AT TUCKER MAX PARTY
“TUCKER MAX PARTY VENUE (JAGERS BAR) & PATRON CITED FOR UNDERAGE DRINKING”
According to sources, the Liquor Control Board (LCB) had undercover officers at the Tucker Max Party held on Friday, April 21, 2006. O ne 19 year old female was arrested for underage drinking and in addition the the venue (Jagers Bar) was cited and faces possibly thousands in fines, and/or loss of liquor license.
One unnamed LCB officer told a RENAMITY representative that “hearings are currently being scheduled for the separate citations”, and he also stated “we plan to continue to our crackdown on underage drinking in the City of Philadelphia.”
The Tucker Max party at Jagers Bar was promoted by Philly2Night.com and hosted by Tucker Max himself. See attached police report for more information on this ongoing investigation.
RENAMITY
“…the Public Relations & Special Events POWERHOUSE…”
1730 Pine Street
Philadelphia, PA 19103
I can’t be sure — and I hope I’m not sued for making a false statement! — but I think this can be scientifically proven to be the stupidest, most unintentionally funny press release ever written. I’m glad I’m a blogger and not a real reporter (at least in theory) so I can just laugh really hard about this and not have to do any BS “balanced” writing about it. Phew.
The DiMeo Lawsuit Thread [Tucker Max Message Board]
Archives: Anthony DiMeo
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Okay, someone needs to explain to me how that ridiculous press release is less actionable than any of the news items about Stupidi… er, Renamity that this guy tried to sue over.
Dosen’t seem like there is anything wrong with this press release.
It’s a press release. Tucker Max obviously had a party with underage drinking there and arrests were made, bar was charged, etc. It’s newsworthy and timely information that we would like to know.
I guess (ridiculous) comment means that Renamity is releasing information that you don’t want us to know about.
Covering up for your friends and blasting Renamity is wrong.
Any good public relations firm or publicist will pitch the media a story idea like this because it’s directly related to other issues you have written about. It can be said that this was a good pitch by above mentioned PR firm, because its about a story that would interest the public.
Sounds like you have a personal issue that you are trying to take public against a good, solid PR firm.