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Blogging and the ‘Inquirer’ I’ll acronym it here: DPAD (pronounced “dee-pad,” like an old Nintendo controller) is yet another Inquirer blog running on the free Blogspot service, which is confusing, since there are other free services (say, WordPress) that would give them a chance to integrate the blogs into, say, Philly.com. But analyzing the Inky’s business plan would most certainly make my brain explode, so let’s move on. So far, the Inquirer’s blogs have seemed to be just stuff thrown up there, hoping one can stick. Seriously. Look at this full list of blogs from the paper’s website. (There are some DN blogs in there, but you get the idea.) Part of my job is browsing the Internet and looking at shit like this, and I’ve barely heard of some of these blogs. Which is fine, of course, since blogs are cheap to set up, especially when you’re using a free Blogspot server. (Obviously, the exception here is Blinq.) But it just seems like they throw up a blog, don’t promote it, don’t give any direction, and the blog of the Inquirer sports editor gets 9 hits a day. (Okay, he stopped blogging in October. But, yeah, there’s another problem.) It doesn’t even really matter if that’s not true — that’s just how it seems (i.e. a newspaper throwing up another pointless blog!) and that turns people off as a reader. Anyway, this newest blog follows the same Blogspot default template setup, but it is different in that it’s pretty much the first blog from the Inky of one of the paper’s ‘name’ writers. Polman’s one of the most respected political writers in the country and has been at the paper for 21 years. If you have a full-time reporter/commentator and they set up a blog with the paper, it’s very unlikely they’re going to be able to post as much as, say, those without full-time newspaper jobs. But you can use a blog for a reporter to throw in some extra commentary that might not have fit in the paper, to expand on things he couldn’t do, to toss out ideas. Polman’s blog looks like it’s shaping up in that fashion. His first post is a discussion of something he couldn’t fit into the paper. His posts are well-thought out, informative, interesting and not just C+P’ed articles from elsewhere. If I were in charge of Philly.com — and, really, thank God I’m not; the stress might kill me — I’d integrate the blogs into the paper’s website, have some full-timers who do whatever and then get some staffers to have blogs like Polman’s, with just some extra discussion and items that weren’t in the paper. Oh, and the puppy photo posting would go up 10,000 percent. Actually, can you guys just do that anyway? That’d totally make it easier for me to find things to mock. You’re paying for it [DPAD] |
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Last Thursday, the Inquirer unveiled its newest blog, 
They need to bring in hired guns. Some top free agents if you will. Blogs are like the west coast offense, you don’t want to bring in a veteran player (the Inky’s sports editor if you will) to come in and not have a clue what they are doing. This is a reason Dorsey Levens played so long, he knew the offense. Sure there are exceptions when you are working with a really talented writer, er, receiver. But for the most part, just because you were successful as a writer for a newspaper doesn’t mean you are going to understand the new offense.
I have no idea what the fuck I just wrote. Andy Reid has gotten inside my brain, I’m doomed.
Yeah, but you know the problem with getting some hired blogging guns: They’re fine for a year, and then they start asking for a raise and complaining about feeding their family and bashing the top editor for getting tired during deadline. It’d be a disaster.
There’s a list of blogs for the Reading Eagle in a similar fashion, except the main editor’s blog actually gets a lot of hits. His secret? Bored Berks Countians.
http://www.readingeagle.com/berksblogs/index.asp
They also have Mr. Weitzel who could be considered a “hired gun” if you will. His blog was awesome long before it was ever picked up by the Eagle. If my understanding is correct.
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