How to spin a story

Hey, take a look at that! Woo-hoo, right? Yay no more rate hikes, all rainbows and puppydogs?

Well, not really. You see, in October, PGW hiked its bills 19 percent, with the possiblity that they could hike them more. They’re not going to, but the rates are still said 19 percent higher than in, say, September. And so heating your home this year is still going to cost, oh, $500,000 for the winter.

But I dig the phrasing of the headline. (Thanks KYW, you’ve been a fountain of knowledge today.) I wonder how this “always look on the bright side of life” kind of thinking could be applied to other Philadelphia institutions:

• John Street not as bumbling as his brother, Milton!
• Terrell Owens not as annoying as Drew Rosenhaus!
• SEPTA buses haven’t spontaneously combusted this year
• City’s murder rate on the decline in the last 10 minutes 15, 16, 17 seconds…
• Philadelphia Will Do contains very less typos than usual today!

There you have it. Look at it this way: Do you want to hear bad news, or do you want to hear good news. You can piuck, but I think we all know the answer.

PGW Predicts No Further Rate Hikes This Winter [KYW 1060]